Lego: Beating the recession
The recession seems to have poisoned, invaded and, in some cases, decimated nearly every industry and business. However it would appear that our much loved Lego has defied conventional logic and the credit crunch by showing sales are at an all time high! Yes, really!
Why has Lego thrived and prospered during one of the darkest economic climates for decades? Well for one parents are turning to long lasting and more durable toys as they aim to save money. Gone are the days (for now 
anyway) when parents splash out on a product that will break and be dismantled 20 minutes after it is purchase; with Lego they don’t have that worry. The Lego Group has announced profits of £469m in the first half of 2009, quite extraordinary in this day and age.
Indeed it isn’t just Lego that is experiencing a renaissance of sorts; traditional toys are seeing a rise in sales too.
Marko Ilincic, the managing director of Lego UK said:
“Parents spend lots of money on plastic imported toys, but they only do what it says on the tin. But children take Lego to pieces, build them up again and add it to other Lego, and that gives it longevity.”
The recession has not been good for many things but seeing as Lego recorded a deficient of £144m in 2004 it seems that Lego has been a rare beneficiary of the credit crunch.
