Reminiscing the Time When Lego Hits the Runway
Lego is everywhere, from toy stores to videogames and now they have hit high fashion houses as well. In 2008, designer Marc Jacobs used Lego bricks for brooch details, buckles, and headband details for his Spring show.
The appearance of Lego in the runway is not an isolated case though because Marc Jacobs is not the only designer who has incorporated the infamous building blocks to his couture. Kasi Made, a budding designer and an online entrepreneur caught onto the fashion craze as well. Legomania, apparently is not just prevalent in kiddie world or in Legoland. Somehow it has reached the accessory department.
Kasi Made makes accessories out of the world famous bricks and her brand sells earrings, necklaces, barrettes, and bracelets. The Danish toys are number one nowadays for accessory designers and Made’s sales skyrocketed and some of her items are now sold out.
Jean-Charles de Castelbajac more popularly known as JC/DC even designed a four minute runway show for Lego, well not really for Lego but the whole show was made out of the Danish building blocks.
Whimsical and cute they may seem but the four minute runway show is a straight faced fashion show. It just happens that the models are Lego minifigs.
The audiences are posh as well and are clapping every time they like a certain design. One of the male models was wearing a “Smells Like Teen Spirit” ensemble while other models wore “street” and “rock” inspired outfits. The project was of course supported by the LEGO group.
JCDC Versus LEGO from Four H on Vimeo.
