Little Coloured Bricks

Google is one of the most popular companies that have used Lego blocks for their logo. In fact, the search engine company has always had a fondness for Lego. In January 28, 2008, to commemorate Lego’s 50^th birthday, Google used a special logo on its homepage that was made up of Lego blocks. This commemorative logo not only appeared in Google.com. It also appeared in most country-specific Google sites like Google UK, Google France, Google Mexico, Google Israel, and Google Denmark, which doesn’t happen with most of Google’s special logos. Aside from that, the founders of Google themselves are known for their love for the building toys, and because Lego blocks look like computer pixels, so do most computer geeks. Google also share a unique history with Lego not only in its logo. The first and original Google servers were contained in a rectangular box made up of Lego. Now, two of Google’s offices, one in New York and one in Copenhagen, have installed Lego logos in their headquarters.

But Google is not the only company that used Lego blocks for their logos. Sean Kennedy, the professional artist who uses Lego to build anything a client wants and the same person who made the Google Lego logos, have been commissioned by a host of other companies to make their logos using Lego blocks. One of them is a Mongolian-based mining company called Gatsuurt. The resulting Lego sculpture is 3-dimensional representation of their 2-dimensional logo and it contains more than 3,000 Lego bricks. A software company called Fog Creek software also commissioned Sean Kennedy to translate their logo into one that is made up of Lego blocks, as well as a local New York TV news station, NY1.

This just shows that Lego blocks are not only for child’s play. They can also be used for marketing and corporate strategies to make a company look more youthful and appealing.