Little Coloured Bricks

Lego Licensed Themes are Lego toys that are based on another license. Through the years, Lego has used a number of cartoon and film franchises as a subject for their licensed theme sets. Some of these are adventure movies like Indiana Jones and superheroes like Spiderman, Batman, and Ben 10. They also have Harry Potter, Spongebob SquarePants, and Star Wars. With Star Wars being the longest running Lego licensed theme. To date, Lego has already licensed more than 20 franchises for this product.

Lego’s licensing began a little over ten years ago with Winnie the Pooh, a Disney TV show that was also based on a popular children’s book. The first set was produced in 1999 and it was composed of Duplo bricks, a type of Lego that are made for children aged one to six years old. 14 other Winnie the Pooh Lego sets followed and all were made of Duplo blocks. The release of Winnie the Pooh-themed Lego sets ended in 2002.

But Lego Licensed Themes are not only limited to toy blocks. Lego also produced licensed themed videogames and the first of this kind to be sold was the Lego Creator: Harry Potter, a videogame released on PC. The themes are also not limited to just TV series and movies. Lego also have licensed themes based on popular products such as Coca-Cola and McDonald’s.

However, although most of the Lego licensed themes like Lego Indiana Jones and Lego Star Wars have contributed greatly in increasing the sales of the product, Lego still wants to depend more on the characters and classic themes that the company created itself. This is to make sure that Lego will be able to stand on its own feet, without the name of other franchises attached to it. But for sure, Lego will still continue to release licensed themes for the enjoyment of Lego, film, and cartoon enthusiasts.