Little Coloured Bricks

Aside from Lego toys, Lego videogames, and Lego wear, the Lego Group also offers consultant services called Lego Serious Play through Lego Serious Play Certified Partners.

The goal of this service is to foster creative thinking by using Lego blocks to create models and representations of each person’s identity in an organization along with his or her experiences. People who participate in this kind of team building solve hypothetical scenes by 3D Lego constructions. This is where the name serious play was derived from.

Last year, Lego Serious Play was developed even further so that it can also be applied in schools. Trained teachers may now use this method with students aged six years old and above. This educational version has the same objectives as the corporate one: to promote teamwork and creative thinking, paying more attention to making a course of action that allows more in-depth reflection and practical conversations.

Lego Serious Play has been described as a fervent and sensible method for building belief not only to oneself but among colleagues as well. The approach of Lego Serious Play is based on a research that says a hands-on and minds-on knowledge results in a more immersed and profound understanding of one’s environment and the potential that environment has. It has also been reported that those who participate in this method of team building gain better and more effective communication skills, the ability to more enthusiastically use their imaginations, and an improved confidence and dedication and more insightful approach to their work.

The concept for Lego Serious Play was created in the past decade as a way to give managers an easier method for describing, creating, and challenging their business views. The foundation of this method merges constructivism ideas with constructionsim, complicated theories on systems of adaptation, and other theories made relevant to organization and management contexts.