Lego Wear
The Lego Group is famous for making toy blocks that can be used to build houses, helicopters, castles, playgrounds, anything you can think of. However, it also has an entirely different range of products meant exclusively for children and that doesn’t only pertain to the Danish building blocks.
In 1993, the Lego Group released the first range of Lego Wear. Lego Wear is a line of clothing for active boys and girls of ages 0 to 12 years old. The collections in this line are especially designed based on the development of children at different ages.
Because the clothes are meant for kids, Lego Wear follows a unique set of values. The first one is fun. The designs of Lego Wear clothing especially in the color choices are catchy and charming and they incorporate images and graphic features normally found in Lego toys. The second value is function. Lego Wear made dressing and undressing easy for children. Because children learn different things at different ages, Lego Wear integrated features that are specific to a child’s age along with zipper straps, push buttons, hook buttons, and other buttons that are easy to handle. Lego Wear clothes also aim to encourage and inspire children to do things for themselves. Lego Wear calls it playful learning. The third value is quality, not just quality of the finish product but quality from the raw materials up to the smallest details. This is to ensure that Lego clothes will be able to survive even the most active kinds of play, everyday use, and washing. The materials used are also dependent on the age. The last value is comfort. Because most children love to explore, the clothes they wear should allow them to freely do so.
Since it first came out, Lego Wear has released a wide variety of collections, from back-to-school outfits to season wardrobes, and they are available in over 20 European countries.
