Little Coloured Bricks

Photo Courtesy of LittleArtist.co.uk

Here’s some food for thought: children are birthed in this world with creativity attached at their hips. It’s the singular inherent force that connects us to the primordial life source – the strand that links us to the universe and makes us one with it.

And LEGO blocks? They’re creativity’s first conduit, the bridge between our physical senses and the universe, something that gives us a taste of imagination actualized…It’s the toy that’s so much more.

See, exactly because they’re toys, humans interact with them in the earliest stages of consciousness. When kids play with LEGO blocks, their creativity develops and may result to them being architects, engineers or whatever they want to be. That’s what makes them awesome.

But it doesn’t end there. These technological marvels are also highly affordable, easy to use, baby-proofed, kid-friendly, environmentally safe, indestructible and, not to mention, timeless. Children of all ages can create with them, even those kids whose souls stayed young but whose bodies grew old.

They’re even considered art! Last August 2005, two artists by the names of Darren Neave and John Cake (also known as the Little Artists) held an exhibition called Art Craziest Nation in Liverpool Museum using nothing more than pure unadulterated LEGO blocks, a few other materials and their wits. Their fierce socio-historical commentaries were subdued in tones by the use of pop iconic figures like Pokemon and, of course, LEGO products, but their rage against commercialization is nonetheless intact, albeit displayed in simplistic blazing hues. These showed that not only do LEGO products play a huge role in creativity but in education and social mores as well.

And if that’s not enough, note the fact that it enforces a stimulating atmosphere where a multitude of stories are born each time they are used, and that it brings people closer, from fathers and sons building model LEGO Planes together, to grandparents and their grandkids shaping LEGO Nations while teaching each other values and experiences the other would always benefit in remembering.

A final note: Although mainly targeted for kids, LEGO products have also helped adults through all the years of its existence; when hobbyists collect LEGO toys and slowly build towards bringing their fantasies, their ideals and their desires into a miniaturized reality, they have an outlet in releasing their frustrations and their bottled up creativity, making it a therapeutic activity not just for their body but for their souls as well. The difference between a LEGO hobby from other hobbies is that this is a hobby even children can do, and therefore it can be a lifetime project. Add the fact that LEGO blocks cannot be worn out by excessive usage or by time, and you get a hobby that has the potential to transcend generations without fear of getting shattered or broken – an unbreakable, immortal heirloom.

To the brilliant makers of LEGO: Cheers!