Going Digital Blue
Thursday, August 19th, 2010
In the Summer 2009, Digital Blue announced its licensing agreement with the Lego Group to manufacture electronic gears inspired by the little coloured bricks.

Thanks to their enthusiasm and ultimate love for the Danish blocks, Digital Blue was able to produce digital cameras, walkie talkies, USB drives and MP3 players that were built through the use of Lego elements. This is a rather inspiring project especially for those who truly love the bricks.

Other than these portable products, the group also introduced the Lego boom box and alarm clock radio to its patrons.

Today, Lego enthusiasts from the world over can get these products at real affordable prices ($19.99 to $59.99).
More Information About Digital Blue
Digital Blue has different product lines and this includes Lego. This brand was built mainly for children since they also carry gadgets inspired by Disney characters, WWE, Bakugan and even Batman.
Where To Buy
If you are in Australia, you can buy Digital Blue products at your local Kmart, Target, Toys R Us, Toyworld, and TGA Unlimited.
For Canadians, you can buy at National Focus, Best Buy, Black’s Photo, Costco, Henry’s, La Senza, Sears Canada, Staples, Zellers, and Toys R Us. You can also buy online through Toys R Us and Best Buy.
Lego enthusiasts from France should say Merci Beaucoup to Lexibook S.A. because they are the only store that has Digital Blue products in the said country.

Lego enthusiasts in Germany can buy these products from Worlein, Toys R Us and Baur.
The Italians can go to Consumer Electronics while those in Mexico can visit Next Technologies, Radio Shack, Sanborn’s and Walmart.
If you are in the Netherlands, you can go to Bart Smit or IPC.
Spanish and Portuguese Lego enthusiasts can choose from many stores. The following have Digital Blue products: Auchland, Corte Ingles, HyperCor, IMC Spain, Mediemarkt, Modelo Continente Hiperm, Rubies Portugal, and Toys R Us.
For those in the United Kingdom, you can get Digital Blue products at Amazon, Harrods, Argos, Interactive Learning, Asda, Littlewoods, Recreation PLC, Bentalls, Boots, Smyths, Debenhams, Disney Stores, TAG Learning, Toys R US, Woolworths, World Stores, Youngsters, Hamleys, Fenwicks and DSGI.
Those who are residents of the United States can buy these products online through Best Buy, Brandsmart, Frys, Compuvisor, Costco, Disney Shopping, Etoys, Kmrt, Kohl’s.com, Ritz Camera, Salestorm, Sears, Target, Toyrgroove, Toys R Us, Walgreens, and Walmart. You can also buy them in retail stores such as Academy Sports, JC Penney, Meijer and Staples.


Aside from Lego toys, Lego videogames, and Lego wear, the Lego Group also offers consultant services called Lego Serious Play through Lego Serious Play Certified Partners. The goal of this service is to foster creative thinking by using Lego blocks to create models and representations of each person’s identity in an organization along with his or her experiences. People who participate in this kind of team building solve hypothetical scenes by 3D Lego constructions. This is where the name serious play was derived from.


